If you’re serious about building your brand and your business, you’ve got to have skin in the social media game. There’s no question about it. But, and there’s always a ‘but’, leveraging this beast to your commercial advantage can be challenging to say the least.
That’s why the qutbluebox team was immediately interested in QUT’s Dr Darryl Woodford and Katie Prowd’s research into social media analytics. Our Board recently approved a second proof-of-concept investment for the pair to build a next generation social media analytics tool. We’ve now invested around $100,000 in the technology.
Darryl and Katie are now madly developing a website dashboard for the tool, which has the potential to deliver crucial consumer intelligence. Their new platform will combine academically grounded methodologies and algorithms to take social media analytics to the next level. While still delivering all the basics we’ve come to expect from social media analytic tools, it will allow businesses to better understand their audience and the ways they engage with brands accounts and content, and can serve as a social media control room for real-time monitoring of major events and campaigns.
The website could be open for business as early as 2015. In the meantime, Darryl and Katie are having discussions with several companies interested in trialing the platform.
Read our full media release.